Continental Tire The Americas

This was a full scale project created for Continental Tire Commercial Vehicles. It involved filming in multiple locations across the U.S., including the Blue Ridge Parkway in North Carolina. Editing was done in Final Cut studio with all graphics being done in After Effects.

When Continental Tire remodeled their multi-media show truck with an 8-screen theatre, they called on IMW to create a high-impact, informative and visually enrapturing video for audiences on their Untamed Innovation Tour throughout North America. Delivered in English, Canadian French and Spanish. The screens played on different walls of the truck, this single-screen representation shows how they were synchronized. The project was edited on Final Cut Pro Studio, with animation and graphical effects done in After Effects and 3d in Lightwave and Cinema 4d.

Based in Fort Mill, S.C., Continental Tire the Americas, LLC manufactures and distributes a complete premium line of passenger, light truck and commercial tires for original equipment and replacement markets.

Project Description

A full scale branding campaign video for 2009, introducing Untamed Innovation tagline. We filmed this over a few weeks in multiple locations with their actual clients highlighting the tires. Editing was done in Final Cut Pro, Adobe After Effects and Lightwave.

The multiscreen project was built to be displayed in a mobile truck trailer, which visited trade shows and clients. The monitors were spread throughout the back of the trailer, and the videos would need to animate the individual screens per their location. We took the measurements and worked to create natural delays between where the screens were located.

Project Details
  • Client: Continental Tire The Americas
  • Date: 2009
  • Software:: Final Cut Studio, Adobe Creative Suite